Why Are People Mad At Olivia Rodrigo’s Babydoll Dress? | Apparel9

In the ’60s, the silhouette returned when mod women embraced loose clothing and shorter hemlines that became synonymous with the burgeoning sexual revolution. And decades later, riot grrrl and grunge musicians brought back the babydoll once more — subverting the garment’s associations with ‘innocent’ femininity by juxtaposing it with the darker themes of their music … Read more

5 Ways To Style A Soccer Jersey Ahead Of The World Cup | Apparel9

Last summer, European soccer dominated sports bars and our Instagram feeds, plus women’s soccer particularly gained more global momentum. Since then, sporty fashion has taken over the runways and the fourth season announcement of Ted Lasso have brought soccer even more into the cultural spotlight. And this summer, the sport is going to be even … Read more

Shopbop’s Top Summer Fashion Trends For 2026 | Apparel9

“Like the handcrafted texture of the Crafty Wovens edit, everything we’re excited about right now has this laid-back polish that just feels right for where the Shopbop customer is headed. It features open weaves and artisanal textures that have this sun-soaked, nostalgic quality while still feeling current. For festival season, layer in woven accessories, like … Read more

Cobalt! Chartreuse! Orange! 8 Key Summer 2026 Colour Trends | Apparel9

And just like that, the first glimpse of summer has broken through Britain’s perennially grey clouds, basking everything in a rich palette of deep cobalt blue, shimmering gold and freshly-plucked pink in its wake. Though there’s something to be said about leaning into the colour scheme innate to each respective season, there’s nothing quite like … Read more

Hailey Bieber Stars In Mango’s Summer Campaign | Apparel9

The campaign is a masterclass in what I call the “Big Top Rule.” It’s a study in contrast: heavy, technical outerwear and structured blazers paired with soft, itsy-bitsy, summer-ready basics. It’s a vibe that feels as at home on a crisp morning in NYC as it does on the coast in California. If you’re opting … Read more

Why Met Gala Boycott Is Necessary & Who’s Protesting | Apparel9

“The fashion industry is made possible by the thousands of workers behind the scenes — seamstresses, tailors, retail workers, delivery drivers — whose immense talent and dedication deserves to be celebrated,” Mamdani told i-D. This is a great point, and it’s also why I can’t do away with the Met Gala completely. There may be … Read more

The Best Met Gala Red Carpet Fashion Looks Of All Time | Apparel9

In addition to celebrating this year’s best red carpet looks that strut down the sartorial star-studded carpet, we can’t help but recall some of the Met Gala’s biggest fashion moments ever. So, we’re taking a trip down memory lane, revisiting some of our all-time favorite Met Gala looks, from Cardi B’s regal Moschino gown from … Read more